Why Does Dunkin Use the DunkinRunsOnYou Campaign?

[kathy kamp]

Dunkin uses Dunkinrunsonyou to gather valuable customer insights and strengthen brand loyalty. Feedback helps the company identify strengths, correct service issues, and improve menu offerings. By involving customers directly, Dunkin creates a sense of connection and appreciation. The campaign also reinforces its branding message that customers are central to the brand’s success. This approach combines market research with customer rewards in a cost-effective w

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