Survey analysis to gain marketing insights

آرین سمیعی
Last Update May 11, 2022
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About This Course

How do consumers see your brand compared to your competitors? How should a new product be positioned at launch? Which customers are most interested in our current offers?

For these and many other questions, surveys are a tried and true method of gaining marketing insights.

From one-time customer satisfaction surveys to continuously run brand tracking surveys, they provide the information marketers need to understand how their products, services and brands are perceived by consumers.

Learning Objectives

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Material Includes

  • Videos
  • Booklets


  • XL Stat
  • Excel Add-on

Target Audience

  • Students
  • Business Owners


18h 45m

Factor Analytics

Do this quiz

Cluster Analytics

Multi-dimensional scaling

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All Levels
Duration 18.8 hours

Material Includes

  • Videos
  • Booklets